The Ultimate Guide to Facebook Ads Strategy

So you have a new brand to promote and you want people to know about it. You’re aware that Facebook advertising is still relevant today and you want to give it a shot, but you have no knowledge about it.

Don’t worry! We’ll show you exactly how to do it.


We’re glad that you’re considering of advertising with Facebook. You’re going to miss out on a lot of opportunities if you don’t use it. Here’s why:


  • There are about 2 billion active Facebook users today. Hundreds of thousands of them could be your potential customers!


That basically proves that Facebook is still relevant today. Although organic Facebook reach is considerably dead now, Facebook paid advertising continues to thrive.


Facebook shines when it comes to influencer marketing. That’s because Facebook is still the leading platform for consumers to get information and opinions when making buying decisions. With Facebook, businesses can set up a business page for their brands, making their social presence stronger since they will be able to engage with their customers better.


Facebook also provides businesses with wonderful marketing tools — interactive videos, polls, boosted posts and many more. And of course, Facebook is the place where businesses can leverage their content marketing and improve their search engine optimization (SEO).

If you’re looking to drive traffic to your website and increase the chances of conversions, Facebook will help you achieve that goal.


Despite recent troubles that Facebook had to go through with regards to data privacy, Facebook continues to prove to the world that it is here to stay and will continue to do so moving forward.


Facebook is known for its data mining science. This is something extremely significant for target marketing. Sure, Facebook has promised to better protect user information, but this will not impact advertisers looking to target ads to specific audiences.


Again, Facebook has about 2 billion active users. Unless the numbers dramatically drop in the following years to come, there’s no reason to consider the platform to be irrelevant for businesses.


After all, Facebook advertising is cheap in comparison to traditional advertisements such as radio and TV commercials. You can promote your business with Facebook for free if you like — without using ads.


Of course, you’ll only get the best results through Facebook advertising. Just make sure you set reasonable Facebook budgets so you won’t end up overspending.


Instead of focusing on how much you’re going to spend, it’ll be best for you to focus more on how you’re spending your money. You can make your ads work for you at the most cost-efficient way if you’re clear about what you hope to achieve from your ad campaign, combined with the right marketing strategies.


And one of the ways how Facebook will help you reach your target audience is through audience targeting, accompanied by many different types of ads. Using Facebook targeting, you’ll be able to get to potential customers based on their behaviors, demographics, interests, languages, locations and many more. Targeting is so important that if you fail to target your audience properly, your ad campaign will also fail.


Of course, once you’ve found the right audience, you’ll be able to engage with them and eventually convert them into paying customers. Once you have paying customers, you can continue to engage with them through your ad campaigns (discounts, giveaways, etc.) and get them to stay hooked to your brand. Take advantage of Facebook advertising to create brand loyalty!


While you do that, don’t forget to find new leads using a feature called ‘lookalike audiences’ that refer to new people who resemble your customers.


Want to learn more? Take a tour to our guide on how to use Facebook advertising successfully now!


Lisa is a Facebook Ad Specialist at , Facebook Ad agency focused on growing and scaling eCommerce worldwide.

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