Pay-per-click (PPC) is becoming a popular advertising method today as it is a proven marketing strategy that can significantly increase web traffic and bring in more leads.
Businesses around the world, mainly e-commerce, use PPC advertising to help them market their products to specific audiences and regions, and introduce their blog, website or new promotions. In the end, every company’s main goal is getting conversions.
If you are a marketer, you likely know already how effective PPC advertising can be when done properly. All you have to do is set your budget, create the ad, wait for people to see it, and pay for the ad only when the ad is clicked.
As easy as it might seem, there is more to that than meets the eye. Because the reality is, PPC is a type of advertising craft that not everyone is able to master. It takes in-depth understanding of the subject, and lots and lots of practice.
But in the business world, there are so many ways of getting around things, even the ones that you may not be 100% familiar with. Lack of knowledge or experience should not deter you from doing the things you are into.
Maybe you have a digital agency that specialises in graphic design, web development and search engine optimisation (SEO). And you are considering of adding PPC advertising to your business since there is an increasing demand for it. But you are not savvy enough at it to offer the service to clients.
Well, partner with a company that can do it for you! It is called white label PPC.
Exploring Possibilities with White Label PPC
White label PPC is not only limited to companies or agencies looking to outsource services that they are less familiar about, but also to those that do not have all the time in the world to work on something they are not the best at.
Why? Because they are busy looking for more clients and trying to grow their businesses. Besides, why do it yourself when you can have an expert do it for you at a reasonable price, and get all the credits for it? You do not have to do all the heavy-lifting; your PPC partner will!
And your clients do not even have to know that. In fact, they may think that you are the one doing all the work for them!
So whether you lack the expertise, time or in-house manpower to run PPC campaigns, those factors should not stop you from selling your services to your clients.
Understanding White Label PPC
White label PPC is a white label advertising service that includes services like PPC campaigns, consultancy, reporting and many more, that B2B companies can buy, rebrand and resell as their own.
In short, B2B companies that use white label PPC advertising can offer PPC services to their clients without adding more work to their in-house staff.
This is how it works:
- Company X (digital agency) buys white label PPC services from company Y (white label service provider).
- Then, company X sells PPC campaigns (that are managed by company Y) to their clients under their company brand.
Now that you know how it works, it is time to dig into the reasons why companies or agencies use white label PPC.
They use white label PPC services because they can:
- Offer fully managed PPC campaigns to their clients in a cost-effective way.
- Grow their business by adding additional services that can benefit their clients.
- Rest assured that their clients’ PPC campaigns will be in the good hands of PPC experts that will not only provide them with great results, but also help them save time and money.
How a white label PPC provider helps an agency save time and money is by:
- Taking all the PPC campaigns assigned to the agency and run them on behalf of the agency.
Even if the agency has the knowledge and expertise to run the PPC campaigns, it might not have the time to do it, especially at scale as it is a huge investment of time.
The agency is better off thinking about, or focusing on, other things that truly matter that will help it grow its business and generate more revenue. With the help of a white label PPC partner, the agency can get things done in a timely manner without a sweat.
So if you have a digital agency in need of help from a white label PPC service provider, you should partner with a reputable one now.
Your clients can make you their expert, and you can make a white label PPC service provider your expert. In the eyes of your clients, you are the expert who is doing all the work for them. Can it get any better?
By partnering with a white label PPC service provider, you do not need to hire SEM or PPC experts, or spend years of being an expert of the field yourself.
The bottom line is white label SEM and PPC advertising enable agencies to add new services to their businesses and resell them as their own — and save time, so they can focus on other areas of their business.
In summary, white label PPC advertising:
- Helps an agency make more money without adding extra work to them.
- Improves an agency’s work portfolio and makes it look good in front of their clients.
Benefits of White Label PPC Services
So how exactly can white label PPC grow your business? The answer is:
- Campaign ads, optimization and management
Let’s dive in!
PPC and SEM experts run ad campaigns in strategic ways. One of the ways is by using geo-location and targeting technologies.
Using this strategy, they help promote your clients’ businesses to the right audience, at the right time. This audience could be nearby customers, past customers, web visitors and so on. The target audience could also be people who buy from your competitors.
While it is easy to keep track of customers online for the purpose of evaluating CTRs and ROI, it is not always easy to do so offline, especially when it involves new paying customers. But it is workable. Here is an example:
Your PPC partner helps one of your clients run a PPC ad on Facebook. The ad is about their store discount all across London. In order to use the discount, customers are required to shop at the any of the brand’s store in London. If your clients’ customers come to the store and buy something using the discount, then your partner will be able to track the ad results.
Your partner will also be able to track customers by analysing specific keywords in customer phone calls.
Of course, whatever you track has to be recorded since you will need to present the proof of performance to your customers later. At the end of the day, you want to impress your clients and prove that you have done a great job — increase in ROI!
Other White Label Services
There is so much that white label has to offer. Do not let lack of time, money, manpower or knowledge limit your potentials. You can surely run a successful digital agency that offers all kinds of services, even the ones that you are not the best at thanks to white label advertising!
White label is not just about PPC. It can cover all kinds of services such as:
- Social media management
- Review response
- Website development
And many more other marketing services to help build your brand and scale your business.
Finding the Right PPC Partner for Your Agency
Hiring the right partner can be a tricky business. Your white label partnership should always make your life easier, please your customers, improve your work portfolio, and most importantly, help your make more money.
To bring in more money to the table, the last thing you want is to get ripped off by your PPC partner.
So how can you prevent your agency from getting ripped off? The answer:
- Reseach, reseach, and research.
And that includes recommendations, work and service quality, reviews and price comparisons. It is important that you know what you are getting into and what you are getting from it.
Here is a quick guide to how you can find the right PPC partner for your agency:
Partner with a white label company that can accelerate the growth of your agency by helping you add PPC services to your business.
We recommend a partner that will not:
- Charge you overhead expenses.
- Require training and lengthy implementation.
- Give you high quality support and customer service.
The company you partner with must be reliable, supported by a team of experts, capable of handling your clients’ work demands and meeting deadlines.
When choosing for a potential partner, go to different websites and compare their services and prices. Also, compare the size of each of the companies, check how many other companies they have worked with, and identify the regions they have covered.
All these information will give you an idea of what to expect from the companies you are considering on working with, and decide on which one out of the bunch is the most suitable for you in terms of your current budget and needs.
White label PPC agencies always have different packages of their services to suit your budget. If you have a small budget, go for the cheapest package you can find as long as it is able to fulfil your clients’ needs. When it comes to reporting ad performance, make sure your ideal PPC partner is providing the tools for you.
Most white label PPC agencies have special tools for you to track your clients’ ads performance on single online platform.
Take White Shark Media as an example.
With their service, you will be able to see traffic sources from AdWords, Bing Ads, Facebook Ads, Google Analytics and Call Tracking on one dashboard, making monitoring performance easier and more organised.
You will also want to give easy access to your clients for checking their ads performance anytime they like, simply by granting them credentials for a single dashboard. On the dashboard, they will see your logo.
Depending on the package you choose, you can get reports as frequent as possible so you can update your clients about the progress of their ad campaigns.
The company will also provide your clients with a weekly performance snapshot to show them weekly performance data from Google AdWords, Bing Ads, Facebook Ads, Google Analytics and Call Tracking.
You do not have to do anything! The reports will be sent to your clients directly from their platform.
Your clients will surely appreciate that, especially when they see beautiful, professionally built and well-organised monthly reports from you. The reports will give show them everything they need to know about their accounts, including campaigns, ad groups and keyword-level data.
Even better, the reports will also help them re-evaluate their goals, present changes and discuss about future improvements, which include budget and bidding opportunities.
Why Partner with White Shark Media
By partnering with White Shark Media, you can have your white label PPC needs covered and provide your clients great results for their PPC campaigns without doing all the work. You do not even need to worry about public holidays, sick leaves or tight deadlines; you will still have all your work covered!
White Shark Media has a large team of staff and you can rest assured that you will have all your clients supported by more than 250 bilingual marketing experts.
White Shark Media holds a Google partner badge, which is a badge awarded to a company for its Google Ads skills and expertise. The company specialises in:
- Search advertising
- Video advertising
And its staff are among individuals who specialise in:
- Search advertising
- Display advertising
- Mobile advertising
- Video advertising
- Shopping advertising
Now that you know what white label is about, how white label PPC advertising can benefit you in the long-run, and how to find the right partner for your agency, you can start thinking about what extra services you can add to your business. After that, you can start looking for a PPC partner with whom you can have a fruitful partnership.
All the best!